With the increase of at-home screen time in 2020, paired with the lack of new content being created by networks and studios, Redbox saw an opportunity to increase video rentals across the country. Since 2020, Odney has been their trusted digital media partner implementing targeted digital media campaigns.
We utilize programmatic display and search tactics that meet KPIs and continually increase return on ad spend (ROAS) year-over-year. We leverage data analytics to track campaign performance, identify areas for improvement, and ensure optimal results. Odney's digital marketing efforts help Redbox attract and retain customers in the competitive digital landscape.
searches for available movies at kiosks nationwide
average rentals per quarter
average ROAS across all platforms. KPI was $4.00
average CPC for keyword campaign