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117 West Front Avenue
Bismarck, ND 58504

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Brand Development

A strong brand can be your most valuable asset. Our branding specialists work closely with you to define and refine a brand position that will resonate and motivate your target market.
  • Audience Research
  • Brand Auditing
  • Brand Language Development
  • Brand Materials Development
  • Brand Messageing Platform
  • Brand Positioning
  • Brand Research
  • Evaluation
  • External Launch
  • Internal Launch
  • Logo and Graphic Standards
  • Target Market Identification
highlight of the Brand Development services

Brand Positioning

Odney's branding experts have the knowledge and experience to help you stake your claim in the hearts and minds of the marketplace. Backed by research, we find find the overlap between what your audience wants and what you do better than the competition. From there, we write a brand statement and build a creative strategy that can move mountains and place you at the top.

Brand Auditing

The first step in building a better brand is understanding the one you already have. Are you presenting your organization consistently and passionately? Is it a brand your customers can believe in and fall in love with? As branding experts, we help you take an honest look at everything that makes up your image, conduct research and compare perceptions with your big vision. Once we know where you stand in people's minds, we can create the next success story in branding.

Brand Language Development

A strong brand is more than a familiar face. It's a voice your audience would know anywhere. Our award-winning creative copywriting team develops a way of consistently speaking and writing about your brand. When we build a vocabulary and tone of voice that sounds like you every time, it tells the audience who you are, evokes positive feelings and helps them pick you out of a crowd.

Featured Brand Development Work

The School Bell

E-newsletter Identity | Public Education

Logo - BMCVB

Brand Identity | Destination


Brand Identity | Destination

Client Quote

Odney stood out in the initial RFP response and their pitch to our 10-member committee was fully personalized, showing us the focus was on our process and brand, rather than on Odney. Our previous agency of 10 years was developing work that started to blend in with all their other clients' work. We felt forgotten. Odney showed us we were special and wouldn’t get lost in their agency, and we knew we could rely on them for both large projects — like refreshing our image — and small campaigns.
— Prairie Lakes Healthcare System

Some clients we’ve worked with for this service