Traditional Media

Your message delivered with pinpoint accuracy. Our experienced team of media planners and buyers leverage advanced audience tracking tools and customized brand specific media strategies to ensure your brand gets noticed and remembered.

Broadcast & Cable TV
Experiential Marketing Events
Media Auditing
Out-of-Home
Performance-Based Buying
Print & Newspaper
Radio
Sponsorships
Trade

highlight of the Traditional Media services

Sponsorships

Your brand is best served by aligning with the things your audience cares about. Our media planning team helps you navigate the ins and outs of sponsorships with sports teams, influencers, events and other brands that your audience believes in. We make the connections and negotiate the contracts to effectively deliver your message and reinforce your brand and reputation.

Performance-Based Buying

Media planning and placement is all about the numbers. Our experienced media planners choose media vehicles that align with your audience's demographics and interests, then find the most efficient route to buying the necessary target rating points (TRP). We evaluate ratings to find out how many people are tuning in, negotiate advertising rates and develop a media plan to minimize the cost per point (CPP) and maximize your target audience. Customized for performance. That's how we efficiently deliver the strategic number of impressions to make your message stick.

Media Auditing

Not only do our experienced media planners look at a media channel's ratings when planning, they verify afterward that the media delivered the expected numbers. Your media plan is based on gross rating points (GRP) that multiply the size of the audience (reach) by the number of times the message is delivered (frequency). Through post-buy analysis, we determine whether the actual audience during a media flight met expectations based on historical data. If not, then your ad runs again until the target audience is reached.

Client Quote

Odney stood out in the initial RFP response and their pitch to our 10-member committee was fully personalized, showing us the focus was on our process and brand, rather than on Odney. Our previous agency of 10 years was developing work that started to blend in with all their other clients' work. We felt forgotten. Odney showed us we were special and wouldn’t get lost in their agency, and we knew we could rely on them for both large projects — like refreshing our image — and small campaigns.

— Prairie Lakes Healthcare System