Research

The more you know the more you prosper. Odney’s research team utilizes the most advanced tools and methodologies to develop actionable insights and define behavior patterns to ensure your message speaks directly to your target audience’s wants and needs.

Customer Satisfaction Surveys
Email Surveys
Focus Groups
Mystery Shoppers
One-on-one Interviews
Online Surveys
Opinion Polling
Product Testing
Telephone Surveys

Focus Groups

Focus groups can be an effective way to quickly gauge customer opinions, test messages and give context to the raw data from surveys. Odney's research and business consulting experts design, coordinate and facilitate focus groups to provide you with real-time feedback for better strategic decision-making.

Online Surveys

Online data collection is invaluable for quickly gaining market insights, generating leads and measuring customer or employee satisfaction. Our team designs online surveys to maximize response rates, ensure accuracy and get meaningful answers to the most relevant questions. Then we parse and compare the data to provide you with a full analysis and actionable information.

Opinion Polling

Everyone has an opinion. Our job is to help you make sense of it all. Our team works with you to discern the most pertinent questions and develop a plan using the most effective, scientific polling methods to find the answers. We gather feedback from an appropriate sampling of your audience so we can sway those opinions and influence behaviors.