The Latest

Recruitment challenges in today's job market present an opportunity for marketing professionals to play a critical role in the workforce. What we’ve learned from our experience with the North Dakota Department of Commerce between tourism and the workforce is what gets people to visit, gets people to stay.

As the temperatures drop and the store shelves fill with holiday décor, toys and food, let’s take a look at the overall holiday spending forecast that could help with last-minute marketing decisions.  

Austin Binstock has superpowers. No, he doesn’t have an alter ego. He can’t fly, scale up to a giant size or do any kind of lightning bolt karate move. And he doesn’t wear a stretchy superhero suit — at least not at the office. 

When it comes to advertising, reach and frequency are two of the most important metrics. Reach refers to the number of people who are exposed to your ad, while frequency refers to the number of times they are exposed to it. 

Odney account executive Grady Blewett is a sports nut. Whether he is playing golf, assistant-coaching inside linebackers at Mandan High School, or getting under a fly ball to left field, he loves it. He knows it takes practice to hone the skills, and it requires strategy to win.

At some point, brands can get worn out and begin to show their age. But a good brand has equity. So, if you have invested a lot of time and resources into your brand, how do you know when it is time for a change, and how big of a change you should make? 

Odney Media Director Cindy DuPaul-Vogelsang says she has a “crazy, busy schedule. But I like that.” That certainly must be true. One of Odney’s earliest employees hired in 1986, she is the longest-serving person here. 

The evolution of digital marketing has led to a shift in the way that businesses measure conversions. In the past, conversion measurement was largely focused on offline channels, such as sales calls and store visits. However, as more and more businesses move their operations online, the need for accurate and reliable online conversion measurement has become increasingly important. 

Odney, a leading marketing and communications agency in the region, is delighted to announce the addition of Colleen Duffy as a Social Media Specialist. With her impressive background in social media content creation and management across various industries, Colleen brings a wealth of expertise and creativity to the table.

It seems you can’t go a day without seeing or hearing some reference to artificial intelligence (AI). Even with the rise of AI and the positives it may bring, advertising will always be grounded in the sound principles by which Odney was founded.  

Since launching on July 5th, Meta’s new “Threads” app has quickly become the fastest-growing app of all time, with more than 100 million members. So, what exactly is this Twitter alternative and is it the right fit for you? 

BISMARCK, N.D. - Odney, a leading marketing and full-service communications agency, is thrilled to announce the launch of our refreshed brand, representing our mission and core values. The reimagined brand recognizes Odney’s past while providing a strong foundation for the future of the company.

The combined talent and resources of Odney and KK BOLD will enable us to expand our reach throughout North Dakota and the region. With an even wider range of expertise, we provide innovative, comprehensive solutions to better serve the evolving needs of businesses in the region.

Odney’s ownership team of Don Larson, Shane Goettle, Gwen Butler and Kyle Niess want to thank LaRoy Kingsley for his dedication to the advertising world for more than three decades. We are excited to welcome the talented professionals from KK BOLD to the Odney family. Together, we will stay at the forefront of the advertising industry — leading to greater things for Odney, our staff and our clients.

Go team!

Jon Carroll has joined the Odney team as our new Executive Creative Director to manage the creative team at Odney and drive the ideation process and creative product. Jon has over two decades of extensive experience in creative management, producing award winning work.

We were happy and honored to be featured in OOH Today as Agency of the Day. Out Of Home Today is the leading independent source for news and information on the out-of-home and outdoor advertising industry. Among our work, they were particularly impressed with our train and bus wraps in Chicago and Minneapolis for North Dakota Tourism.

“We’re excited to bring someone with the talent and experience that Kelly possesses to the Odney team,” our agency president, Don Larson, said. “She rounds out a powerful line-up of  talented marketing professionals that always seek what is best for our clients.” Kelly is based in Minot and leads our efforts for clients in that region.

Every state in the U.S. found itself facing a massive labor shortage in the wake of the pandemic, but North Dakota’s logistical challenges were particularly daunting: in 2021, North Dakota had a stagnant population of 800,000, and 35,000 open jobs. Guess who was part of the solution? (Hint: It was Odney.)