Through the 2023-2024 NFL season, Odney helped North Dakota Tourism to partner with the Green Bay Packers. This was our second season of partnering with the Packers, targeting an enthusiastic audience within driving distance of North Dakota. The successful campaign used in-stadium digital signage, broadcast advertising, and digital placements on Packers.com and the popular team’s Facebook page.
The goal of this sponsorship was to drive traffic to the North Dakota Tourism website to learn more about taking trips to North Dakota and increase traffic to the “Free Travel Guide” page.
