ND Tourism / Green Bay Packers

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117 West Front Avenue
Bismarck, ND 58504

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Big gains for ND Tourism with Green Bay Packers

2023 – 2024 NFL Season
Big gains for ND Tourism with Green Bay Packers

Through the 2023-2024 NFL season, Odney helped North Dakota Tourism to partner with the Green Bay Packers. This was our second season of partnering with the Packers, targeting an enthusiastic audience within driving distance of North Dakota. The successful campaign used in-stadium digital signage, broadcast advertising, and digital placements on Packers.com and the popular team’s Facebook page. 

The goal of this sponsorship was to drive traffic to the North Dakota Tourism website to learn more about taking trips to North Dakota and increase traffic to the “Free Travel Guide” page. 



social media engagements increase in website traffic from Wisconsin


increase in unique users to the website from Wisconsin


increase in Wisconsin traffic to the “Free Travel Guide” page




Radio Ad
Social Media post
Social, Stadium & Digital Ads