Capabilities

Advertising

We have a saying at Odney: "Creative isn't effective unless it sells." We're in the business of persuasion, so we don't get points just for having great design or witty copy. Our advertising is only effective if it helps you achieve your goals. Let us implement smart strategies that will help you succeed and get you the best results. Learn more about our advertising capabilities.

Digital Media

To achieve great results, you need the right message in front of the right audience at the right time and nothing signifies this better than a well-planned digital media campaign. The push and pull of online communication require smart, fluid strategies. Our focused, results-driven approach means that you will always take advantage of the latest trends to effectively engage your target audiences. Learn more about our digital media capabilities.

Social Media

Word of mouth has now become word of social media. In a world where you don't control the message, you have to work smart to succeed. That's especially true in the digital age where social media can make or break you. Odney's social media team will help you develop and deploy smart strategies and tactics you need with paid campaigns and organic posts to effectively reach and influence the way your target audiences thinks and acts. Learn more about our social media capabilities.

Web Development

At Odney, no solution is too far out of the box. We have been developing award-winning websites and online communication tools since 1995. Our success is due to our smart development philosophy, which integrates design, programming, structure, function and content, while keeping in mind the needs of your users and the role your website will play in achieving your goals. Learn more about our web development capabilities.

Media Planning / Buying

Odney has a well-deserved reputation for getting you more: more reach, more frequency, more prominent placement, more value-added bonuses. With decades of experience in both traditional and digital media, our negotiating power and resources let us make smart choices that get you more media for your money. Learn more about our media planning / buying capabilities.

Public Affairs

Public affairs is all about relationships. Thanks to our team's experience leading diverse agencies, organizations, boards and committees, Odney is North Dakota's premier full-service public affairs and lobbying organization. We'll use our relationships and experience to help you achieve your goals by navigating the complexities of doing business with federal, state and local governments. Learn more about our public affairs capabilities.

Public Relations

A smart public relations strategy is a wise, measurable investment that pays dividends to your company for years to come. At Odney, our research-based approach to PR helps you anticipate issues, both positive and negative, and know the right way to get your message out to earn public goodwill and influence the way your audience thinks and acts. Learn more about our public relations capabilities.

Research

Smart marketing strategies are based on statistically valid market research and insightful analysis of how the results can be used to achieve your goals. We do our homework. Everything we do comes down to research. Our research team will find out how people feel about you, your product or your brand. We will uncover the compelling messages that have the greatest impact on your target audience. Then we'll use that information to develop smart messaging, strategies and media channels that will reach your target audience and influence the way they think and act. Learn more about our research capabilities.

Political Campaigns

One of the most organized efforts to influence how others think and act is a political campaign. Odney's team of campaign experts, media buyers, writers, designers, artists, programmers and directors develops and implements political campaigns better than anyone in the region. Smart advertising shapes the way people see the world and ultimately, the way people vote. Learn more about our political campaign services.

Issue Management

Odney's team of experts develops smart PR, advertising, public affairs and community engagement strategies to effectively manage issues for our clients. Whether it's an issue on the ballot or in the government sphere, we'll help you find the right media mix and message to compel your target audience to support your issue. Learn more about our issue management capabilities.

Branding

Your brand Is your promise. Truly effective brands are built on the nexus of what you and only you can offer, and what target audiences care about most. This overlap should be the emotional power center of your long-term brand strategy. Identifying and using that power center is the difference between just advertising and building a strong, compelling, successful brand. Our team will help you identify that nexus and effectively and efficiently engage your target audiences with your brand promise. Learn more about our branding capabilities.

Design

Successful graphic design is more than art. It’s the art of persuasion. Great design will use art to create a unique and compelling image and identity for you. And the most successful design will build on and reinforce your brand promise. We’re proud to have an award-winning design team that has helped create some of the most successful logos and brands in the markets we serve. Learn more about our design capabilities.