Prairie Lakes Healthcare System (PLHS) is an independent, nonprofit healthcare system serving 90,000 residents in northeastern South Dakota and west central Minnesota. PLHS is proud of its ability to partner with primary care clinics, larger health systems and critical access hospitals to provide patients with care close to home.
Odney works closely with Prairie Lakes Healthcare System’s in-house creative staff to strategically position the organization as a leading healthcare provider and to promote a growing list of specialties. Ongoing efforts include brand-building digital and traditional marketing materials, messaging and targeted media planning and buying. The combination of Odney-developed video, collateral, digital, billboards and print advertising has consistently increased patient count and significantly raised awareness levels throughout the region.