Promoting Workforce Opportunities in Rural ND

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Promoting Workforce Opportunities in Rural ND

April 2024 – December 2024
Promoting Workforce Opportunities in Rural ND

With an abundance of open jobs in manufacturing, healthcare, technology, engineering, skilled trades and more, it is critical that Southwest North Dakota execute a talent recruitment campaign to effectively attract the workforce to the state. This campaign targeted Young Mothers 30-40 and Young Professionals 21-29 in high unemployment counties in Montana, Colorado, California along with Western South Dakota. We also targeted individuals with values that matched those of rural North Dakota. 

The end goal was to drive qualified leads to the Wide Open Wonder website and have them find job openings and find communities that fit their needs and lifestyle. 

Results

26,755

email views

3,673

website clicks

18.62%

open rate - 2x industry standard
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