The North Dakota State Fair (NDSF) aimed to surpass its own records year after year, striving for excellence in gate admissions, sold-out concerts, and overall event attendance. This goal was not without its challenges, including the impact of the pandemic and the temporary closure of neighboring borders. Despite these hurdles, NDSF persevered, determined to bounce back stronger than ever.
Through a strategic partnership with Odney, NDSF not only weathered the challenges posed by the pandemic and border closures but also achieved record-breaking success in terms of attendance and concert sell-outs. Odney's expertise in media planning and execution played a critical role in propelling NDSF to new heights, solidifying its position as a beloved annual tradition in North Dakota.