Since launching on July 5th, Meta’s new “Threads” app has quickly become the fastest-growing app of all time, with more than 100 million members. So, what exactly is this Twitter alternative and is it the right fit for you?
They say timing is everything and that saying holds true for Threads. Initially launched in 2019, Threads was Meta’s attempt at a Snapchat messaging alternative, but after two years, and little reason for Snapchat users to jump ship, the app failed to take off, causing Instagram to shut it down.
Fast forward to 2023 and a Twitter buy out that left many users feeling dissatisfied with its changes, the timing was right for a Twitter alternative to snatch up users looking for something different. That’s not to say Twitter alternatives don’t already exist, but with seamless integration from a users’ Instagram account, it makes for an easy transition to a new platform. With over one billion daily active users to Twitter’s 250 million, Instagram has a large market of customers that could be lured over to the new app, giving it even more of a bump than it’s already seen. So don’t feel like you have to wait for your friends to join, they are probably already there.
If you need more convincing, Meta has said user privacy and safety is at the core of Threads' design. The app provides robust privacy controls, empowering users to customize their experience and choose who can view their content. Additionally, Threads incorporates cutting-edge security measures to ensure a safe and secure environment for all users. The overwhelming response from users worldwide demonstrates the app's appeal.
Since it’s still new, Threads will continue to evolve based on user feedback. There’s still no process for influencer monetization and you won’t see any advertising on the platform just yet. Meta is actively working on introducing new features and updates to further enrich the user experience and provide a platform that truly reflects the diverse interests and preferences of its global community.
With that in mind, is Threads something you’re ready to try on?
From the desk of: Alison Ritter, Senior Public Relations Specialist
Social Media & Public Relations