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Odney news, insights, and happenings
Jan 17 2024

Artificial Intelligence — Our New Frenemy

Artificial intelligence has been getting quite the buzz lately. From self-driving cars that usually don’t crash, to taking and passing the Uniform Bar Exam (in the top 10%), AI has been advancing at breakneck speed. In fact, it’s just a matter of time until the first AI lawyer sues a self-driving car maker. 

AI has also been encroaching on the creative community. An AI Johnny Cash has covered Taylor Swift’s “Blank Space”. Marvel used AI to create the opening credits to “Secret Invasion” on Disney+. And as most of us are aware, the Internet has been inundated with AI-generated articles, posts, tweets and whatnot for some time now. 

This AI invasion extends to the advertising and marketing world. Adobe, maker of Photoshop and other design software, now offers their own generative AI, Firefly, to output imagery with just a text prompt. Microsoft Bing and ChatGPT have developed Copilot, an AI search tool that can kick out mostly human-sounding writing on whatever your heart or project desires. And there are many, many others out there. 

It’s definitely best to look at AI as a new tool to use in the development of a project, not as a replacement for your internal marketing department or agency. A whole new deluge of ethical and legal issues has surfaced with AI, including the intellectual property used without authorization to develop the artificial intelligence. Even with safeguards in place, AI still seems to find ways to plagiarize and steal, not unlike a college student who waited too long to work on their dissertation. You don’t want to find out the hard way that, thanks to AI, your multi-channel ad campaign has heavily borrowed from a rival’s 2019 campaign. 

Just for fun, we asked AI to write 300 words on how artificial intelligence is better than human creativity, then asked it to write 300 words on how human creativity is better than artificial intelligence. For the former, it replied with 605 words, and for the latter, 436 words. So we were already off to a great start. 


How artificial intelligence is better than human creativity. 

Artificial intelligence (AI) is the field of computer science that aims to create machines and systems that can perform tasks that normally require human intelligence, such as vision, language, reasoning, creativity, and more. AI has been advancing rapidly in recent years, thanks to the availability of large amounts of data, powerful computing resources, and breakthroughs in algorithms. AI has also been demonstrating its superiority over human creativity in various domains, such as art, music, literature, and more. In this essay, I will argue that AI is better than human creativity for three main reasons: efficiency, diversity, and originality. 

[NOTE: We trimmed out the innards of the AI response. A link at the bottom of this article will take you to the whole shebang, if you’re into that sort of thing.] 

In conclusion, AI is better than human creativity for three main reasons: efficiency, diversity, and originality. AI can produce creative outputs faster, more varied, and more unique than humans, surpassing the limits and challenges of human creativity. AI is not only a tool or a partner for human creativity, but also a competitor and a challenger, pushing the frontiers and standards of creativity to new heights. AI is the future of creativity, and humans should embrace it, learn from it, and collaborate with it, rather than fear it, resist it, or ignore it. 

How human creativity is better than artificial intelligence. 

Human creativity is the ability to produce original and valuable ideas, products, or solutions that are not based on existing rules, patterns, or conventions. Human creativity is the source of innovation, art, culture, and progress. Human creativity is better than artificial intelligence (AI) for three main reasons: uniqueness, emotion, and ethics. 

[NOTE: We edited down the AI response here as well. A link to the whole enchilada is below.] 

In conclusion, human creativity is better than AI for three main reasons: uniqueness, emotion, and ethics. Human creativity can produce outputs that are more original, expressive, and beneficial than AI, reflecting the human qualities of individuality, feeling, and morality. Human creativity is not only a skill or a talent, but also a gift and a virtue, that distinguishes humans from machines. Human creativity is the essence of humanity, and humans should cherish it, nurture it, and celebrate it, rather than fear it, resist it, or ignore it. 


So what can we suss from all this?  

  1. AI will tell you whatever you want to hear, but it lacks soul. 

  1. Humans aren’t perfect, but they’re perfect for communicating with other humans. 

Read the full AI responses in their entirety


(Article graphic created using Adobe Firefly.)