How to Build a Digital Marketing Analytics Framework
How to Build a Digital Marketing Analytics Framework By: Michael Pierce July 23, 2025 Campaigns generate metrics nonstop, tools promise insights and dashboards multiply, but when it’s time to make decisions, it’s sometimes hard to know what metrics to pay attention to and which ones to ignore. A digital marketing analytics framework fixes that. Start […]
The Marketing Research Process: Step-by-Step Guide
The Marketing Research Process By: Shannon Bugge-Turman July 9, 2025 Step-by-Step Guide Strong marketing decisions are built on insight, not assumptions. That’s where the marketing research process comes in. For anyone juggling campaigns, budgets and performance pressure, a clear research process helps turn questions into direction and data into action. Below is a practical, step-by-step […]
How to Build Talent Pipelines and Recruit Workers
Workforce Wins Start with Connection: Why Building Talent Pipelines Matter More Than Ever By: Gwen Butler June 17, 2025 Recruiting great talent isn’t about luck, it’s about building the right connections before you even need to hire. With nearly 70% of North Dakota businesses struggling to fill open roles, and many actively trying to grow, […]
How to Get the Most Out of Your Website
How to Get the Most Out of Your Website By: Kayce Duncan May 6, 2025 In the sprawling landscape of advertising and marketing, juggling paid, earned, and organic media can feel like herding cats. Each channel offers unique strengths, but without a central point of coordination, your efforts risk becoming fragmented and inefficient. That’s where […]
Use Humor to Market Effectively
Use Humor to Market Effectively By: Natalie Bartelme April 1, 2025 Utilizing humor to build brand awareness and customer loyalty is a tried-and-true approach to maximize ROI. Brands that can find consumers’ elusive funny bones make their messaging a welcome interruption. This is particularly true in today’s digital landscape, where most of the posts shared […]
Why Owning Your Data Creates More Effective Marketing
Why Owning Your Data Creates More Effective Marketing By: Michael Pierce March 14, 2025 In an era where social media platforms continually evolve and privacy regulations tighten, the way brands approach audience targeting is shifting. The days of relying solely on interest-based or behavioral targeting are behind us and leveraging first-party data in paid social […]
Email Marketing is Still an Effective Marketing Tactic
What Does a Digital Marketing Agency Actually Do? By: Michael Pierce October 17, 2024 Email marketing has been around since the world first began hearing inbox notification sounds. Used well in a strategic communication plan, it is still highly useful for targeting both new audiences and those who have already opted in for messages. In […]
Why Broadcast TV Works in Rural America
Why Broadcast TV Works in Rural America By: Mark Bonnette May 29, 2024 In the age of streaming services and endless mobile scrolling, it’s easy to assume broadcast television is a relic of the past. But here’s a secret: for many rural states like North Dakota, broadcast television remains king. While urban population centers […]