How to Build an Effective PR Strategy
How to Build an Effective PR Strategy By: Lauren Wahlman September 24, 2025 A strong PR strategy doesn’t start with press releases or media lists. It starts with clarity. Public relations can often feel unpredictable compared to paid or owned channels. But when PR is treated as a strategic discipline rather than a reactive tactic, […]
Understanding Your Market with Consumer Research
Understanding Your Market with Consumer Research By: Shannon Bugge-Turman September 17, 2025 Consumer Research Shapes Brand Strategy Strong brands are built on understanding. In today’s crowded, fast-moving markets, brand strategy can’t rely on internal assumptions or historical success. Customer behavior shifts quickly, expectations evolve and competitive alternatives multiply. This is where consumer research becomes essential. […]
Brand Strategy Explained
Brand Strategy Explained By: Kyle Niess September 10, 2025 Build a Brand Strategy to Drive Growth As organizations scale, complexity increases with new markets, expanded offerings and evolving teams, and what once felt clear can quickly become fragmented. Messaging drifts. Decisions slow. Execution loses focus. When that happens, the issue is rarely marketing performance. It’s […]
Organic vs. Paid Social
Organic vs. Paid Social Media By: Colleen Duffy September 3, 2025 Balancing Organic vs. Paid Social is Key Clients often ask: ”Should we invest more in organic social or paid social?” The real answer is “it depends on your goals,” but the strongest social programs use both intentionally. Organic and paid social serve different purposes, but when […]
What Does a Digital Marketing Agency Actually Do?
What Does a Digital Marketing Agency Actually Do? By: Michael Pierce August 27, 2025 For many executives, digital marketing agencies are familiar but still a bit opaque. You know we handle websites, campaigns and analytics. You may even work with one already. But the question often remains: what is a digital marketing agency, really, and what […]
How to Develop a Content Framework That Boosts SEO
How to Develop a Website Content Framework That Boosts SEO By: Scott Larkin August 20, 2025 Strong SEO performance doesn’t start with keywords or blog posts. It starts with structure. If you’re responsible for traffic, engagement and conversions, a clear website content framework is what makes web content creation scalable, consistent and effective over time. […]
The Power of Video Marketing
The Power of Video Marketing By: Natalie Bartelme August 13, 2025 Business leaders are constantly evaluating where to invest for the greatest return. New platforms emerge, tactics shift and budgets remain under pressure. Amid that complexity, one question continues to surface: why is video important for marketing? The answer is simple. Video delivers clarity, builds trust […]
Media Planning Tips
Media Planning Tips By: Mark Bonnette August 6, 2025 Build Smarter Media Plans that Actually Perform Media planning is one of those disciplines that’s easy to overcomplicate and just as easy to oversimplify. At its core, media planning is about making smart decisions: where to show up, when to show up and how to invest […]
Marketing Strategy vs. Marketing Plan
Marketing Strategy vs. Marketing Plan By: Kyle Niess July 30, 2025 What Business Leaders Should Know The terms “marketing strategy” and “marketing plan” are often used interchangeably. For business leaders, that confusion can create real problems. Understanding the difference between a marketing strategy and a marketing plan is critical if you want marketing to drive growth. While […]
New Social Media Ads Optimize Automatically
New Social Media Ads Optimize Automatically By: Colleen Duffy July 28, 2025 For years, the gold standard of paid social strategy was audience precision: layering in demographics, interests, behaviors, zip codes, and more to handcraft the perfect target. At Odney, we’ve long used advanced data tools to reach the right people with the right message […]