As CEO, Gwen focuses on Odney’s strategic direction, growth and client relationships while ensuring the agency’s best work starts with a strong strategy. She brings more than 25 years of marketing experience to leading the agency, shaping strategy and helping clients solve complex business and marketing challenges.
Gwen has deep expertise in travel and tourism marketing, including strategic leadership for North Dakota Tourism, as well as workforce recruitment initiatives focused on attracting new workers and residents to the state. Her experience spans brand strategy, research, audience insights, creative, media, digital and integrated campaign development.
Before joining Odney in 2014, Gwen spent more than a decade working with national brands including Chick-fil-A, Whataburger, Bloomingdale’s and The Home Depot.