Websites

Website Considerations

Goal Setting – defining what the website needs to accomplish.
Audience Research – understanding who the site is for and what they need.
Content Strategy – outlining key messages, pages and information hierarchy.
Site Architecture – creating a sitemap and determining how everything connects.
Technical Requirements – identifying needed features, integrations and functionality.
SEO Planning – researching keywords and structuring content for search visibility.

Wireframes – mapping out page layouts and user flow.
Visual Design – creating the look and feel, including colors, typography and imagery.
User Experience (UX) – ensuring the site is intuitive, accessible and easy to navigate.
Responsive Design – making sure everything works beautifully on mobile, tablet and desktop.
Content Creation – writing clear, compelling copy and selecting or producing visuals.

Platform Setup – installing WordPress or other CMS tools.
Theme or Custom Development – building templates and page structures.
Functionality Integration – adding plugins, forms, e-commerce tools, calendars, etc.
OSEO Implementation – adding metadata, alt text and technical SEO elements.
Testing & Quality Assurance – checking speed, compatibility, accessibility and performance.
Launch – publishing the site and configuring hosting, backups and security.

Every Business Needs a Website

Even with all the digital platforms out there, a website is still the home base for any brand. It’s the one place you fully control your message, your design and your customers’ experience. A strong website builds credibility, answers questions, showcases what you offer and guides people toward taking action. It’s where social media, search and advertising ultimately lead. Without a solid website, even the best marketing efforts hit a wall.

Why You (Probably) Shouldn’t Build Your Own Website

Building your own website sounds tempting with features like drag-and-drop tools, quick templates and low cost. But the reality is, DIY sites often create more problems than they solve. They can look generic, load slowly, break on different devices and fall short on important things like accessibility, SEO and security. And while the tools promise simplicity, getting a site to actually work the way your business needs, with clear navigation, strong messaging, optimized user experience and proper tracking, takes strategy and technical know-how. A professionally built website saves you time and money and sets you up with something polished, purposeful and built to support your goals, not limit them.

We Build Our Websites on WordPress

We use WordPress because it strikes that sweet spot of being flexible, easy to manage and built for the long haul. Instead of relying on a developer every time you want to tweak a headline or add a new page, WordPress lets you update your own content quickly and easily. Plus, its huge library of themes, plugins and built-in tools means you can expand features without rebuilding your site from scratch, which keeps both upfront costs and long-term maintenance more manageable and affordable. Whether you’re looking for a straightforward website or something more robust, WordPress adjusts to what you need and grows right along with your business, giving you a solid, cost-effective foundation for your online presence.

Our Websites are Solutions

When the Gun Lake Tribe needed a new website, we built it on WordPress because it was the most cost-effective way to provide all the enhanced functionality they needed. The new site includes a password-protected citizen-only area, as well as a payment portal for customers to pay their bills and a tribal event calendar. We also built a variety of custom forms that collect and store customer data in the WordPress CMS for easy retrieval by tribal government employees. By building the new site on WordPress, we were able to provide all the functionality the tribe needed within an easy-to-use and cost-effective platform.

We Build Websites That Work

We build websites that are strategic, welcoming and focused on results. Fill out our contact form if you’re ready for a website that works as hard as you do and let’s talk.