Social Media

Types of Social Media

Community-Based Platforms

(Reddit, Facebook Groups) – spaces where users gather around shared interests and discussions.

Long-Form Video Platforms

(YouTube, Vimeo) – ideal for educational content, storytelling and deeper engagement.

Messaging Platforms

(Messenger, WhatsApp, Discord) – direct communication, customer service and community hubs.

Microblogging Platforms

(X, Threads) – real-time updates, conversations and thought leadership.

Professional Networking Platforms

(LinkedIn) – industry insights, recruiting, B2B marketing and thought leadership.

Review & Reputation Platforms

(Google Business Profile, Yelp) – customer feedback, ratings and business credibility.

Short-Form Video Platforms

(TikTok, Instagram Reels, YouTube Shorts) – focused on quick, engaging video content.

Social Networking Platforms

(Facebook, LinkedIn) – built for connection, conversation and community building.

Visual Sharing Platforms

(Instagram, Pinterest) – driven by photos, graphics and visual storytelling.

What is Social Media?

Social media is more than posting updates and hoping people will notice. It’s a strategic mix of content, community management and data-driven decision-making. It allows brands to show personality, share value and have two-way conversations with the people they want to reach. When done well, social media becomes a living extension of a brand that is consistent, engaging and always evolving with audience needs.

How Social Media Works

Social media operates on two powerful fronts: organic and paid. Organic social is everything a brand posts without putting money behind it, like the everyday storytelling that builds trust, personality and connection over time. Paid social amplifies that work by targeting specific audiences with ads designed to drive awareness, engagement or conversions. The magic happens when the two work together: organic builds the foundation, paid grows the reach. It’s a balanced ecosystem that helps brands stay visible, relevant and impactful.

Why Social Media Matters

For businesses, social media is one of the strongest tools for building loyal communities. It keeps brands top-of-mind, encourages meaningful conversations and turns supporters into advocates. It’s where people go to ask questions, share experiences and form opinions. Showing up consistently and with intention fosters trust and long-term loyalty.

How We Use Social Media

Organic and paid social media strategy and execution are part of our work with NDDOT’s Vision Zero initiative. Over the past several years, organic Facebook performance continues to build momentum, with engagement rising from 4.92% in 2023 to 5.50% in 2025 alongside the highest impressions and reach in the three-year period. On the paid side, Meta campaigns dramatically expanded awareness, growing from 6.08 million impressions in 2023 to 19.41 million in 2025 and reaching 2.44 million people. At the same time, traffic fatalities steadily declined, suggesting our campaign’s growing engagement helped reinforce safer driving behaviors.

Strategic Social Media is Essential

Ready to make your social presence stronger and more strategic? Reach out, and we’ll build a social media approach that connects, engages and grows your community.