Bartelme Shines as VP of Creative Strategy

Odney’s creative department is flourishing under the leadership of Natalie Bartelme, who serves as the agency’s VP of Creative Strategy. Since stepping into this pivotal role, Natalie has been instrumental in guiding our creative teams toward developing strategic, innovative and impactful campaigns that consistently drive results for our clients.

“We’re thrilled to have Natalie Bartelme as Odney’s VP of Creative Strategy,” says Odney President Gwen Butler. “Her expertise in creative strategy, storytelling and team leadership is invaluable as we continue to craft impactful campaigns for our clients. Natalie brings a proven ability to inspire teams and drive creative strategies that deliver results. We couldn’t be more excited for what’s ahead.”

Drawing from over 20 years of industry experience, Natalie brings an exceptional depth of knowledge to the Odney team. Her diverse background spans copywriting, creative direction, producing, marketing management and public relations strategy—a multifaceted expertise that enables her to approach client challenges with both creative vision and strategic precision.

Colleagues have quickly come to appreciate Natalie’s collaborative leadership style. She has established herself as a mentor who nurtures talent while fostering an environment where creativity and innovation thrive. Under her guidance, the creative department continues to strengthen Odney’s reputation for delivering both industry-recognized creativity and measurable results.

Odney CEO Kyle Niess adds, “Natalie brings a wealth of knowledge from her over 20 years of experience as a creative strategist for a multitude of clients in the private and public sectors. Her personal approach to every project and team leadership presence make her a pivotal role to our agency and client success.”