Strategy 101

Strategy 101: How to Apply Strategic Thinking to Marketing and Communications In business, activity without strategy is noise. It’s easy to get wrapped up in the next shiny new idea or endless to-do lists, but you need a good strategy to keep you focused on your long-term goals. Strategy turns all of that noise into […]

How to Develop a Marketing Strategy That Actually Works

How to Develop a Marketing Strategy That Actually Works By: Kyle Niess February 25, 2026 Most marketing strategies don’t fail because teams lack talent or effort. They fail because the strategy was never clear to begin with. For marketers under pressure to deliver results, knowing how to develop a marketing strategy that actually works is less […]

Why a Strong Marketing Strategy Is Essential for Growth

Why a Strong Marketing Strategy Is Essential for Business Growth By: Gwen Butler December 17, 2025 Growth doesn’t happen by accident. For most businesses, it’s the result of clear choices, disciplined execution and a deep understanding of where the company is headed. That’s exactly you can’t overstate the importance of marketing strategy. Strategy Turns Ambition Into […]

How to Develop Strategy That Survives Leadership Changes

How to Develop a Marketing Strategy That Survives Leadership Changes By: Gwen Butler October 8, 2025 Leadership changes are one of the biggest stress tests a marketing strategy can face. New executives bring new priorities, perspectives and preferences, and suddenly the strategy you’ve been building toward is questioned or reset entirely. For marketers, knowing how […]

Marketing Strategy vs. Marketing Plan

Marketing Strategy vs. Marketing Plan By: Kyle Niess July 30, 2025 What Business Leaders Should Know The terms “marketing strategy” and “marketing plan” are often used interchangeably. For business leaders, that confusion can create real problems. Understanding the difference between a marketing strategy and a marketing plan is critical if you want marketing to drive growth. While […]

How to Build Talent Pipelines and Recruit Workers

Workforce Wins Start with Connection: Why Building Talent Pipelines Matter More Than Ever By: Gwen Butler June 17, 2025 Recruiting great talent isn’t about luck, it’s about building the right connections before you even need to hire. With nearly 70% of North Dakota businesses struggling to fill open roles, and many actively trying to grow, […]