Why Social Media Is Essential for Business Growth
Why Social Media Is Essential for Business Growth By: Colleen Duffy April 1, 2026 For many executives, social media still sits in the “nice to have” category. And while that mindset made sense a decade ago, today it limits your ability to connect with your audience along with your potential for growth. Social media is […]
Social Media 101
Social Media 101: Building a Strong Online Presence Social media can feel like a moving target. Trends shift overnight. Algorithms change their minds by morning. Yet the opportunity sitting inside these platforms is bigger than ever. More than 4.5 billion people use social media worldwide, which means your customers aren’t just online. They’re scrolling right […]
Social Media Content Strategy
Social Media Content Strategy By: Colleen Duffy January 21, 2026 Create Posts That Drive Results Posting consistently on social media is one thing, but posting with purpose is a whole different battle. The challenge isn’t volume, it’s making sure your posts have value and make the impact you want them to. A strong social media […]
How Social Media Has Changed Marketing Forever
How Social Media Has Changed Marketing Forever By: Michael Pierce November 12, 2025 Marketing used to be a one-way conversation. Brands spoke and audiences listened. Campaigns were planned months in advance and success was measured long after they ended. Social media changed all of that. Today, marketing is faster, more transparent and more accountable. Social […]
Organic vs. Paid Social
Organic vs. Paid Social Media By: Colleen Duffy September 3, 2025 Balancing Organic vs. Paid Social is Key Clients often ask: ”Should we invest more in organic social or paid social?” The real answer is “it depends on your goals,” but the strongest social programs use both intentionally. Organic and paid social serve different purposes, but when […]
New Social Media Ads Optimize Automatically
New Social Media Ads Optimize Automatically By: Colleen Duffy July 28, 2025 For years, the gold standard of paid social strategy was audience precision: layering in demographics, interests, behaviors, zip codes, and more to handcraft the perfect target. At Odney, we’ve long used advanced data tools to reach the right people with the right message […]
Why Owning Your Data Creates More Effective Marketing
Why Owning Your Data Creates More Effective Marketing By: Michael Pierce March 14, 2025 In an era where social media platforms continually evolve and privacy regulations tighten, the way brands approach audience targeting is shifting. The days of relying solely on interest-based or behavioral targeting are behind us and leveraging first-party data in paid social […]