Public Relations 101

Public Relations 101: How to Build, Manage and Protect Your Brand Reputation Your brand isn’t just defined by what you do and say; it’s defined by what people say about you. Every comment, conversation, review or headline adds another layer to how the world sees you. That’s why public relations matters. It’s the art and […]

Media Relations 101: A Practical Guide

Media Relations 101: A Practical Guide By: Lauren Wahlman February 11, 2026 Media relations is one of those disciplines that sounds straightforward until you’re responsible for it. At its core, media relations is about building productive, professional relationships with journalists and editors to earn credible coverage for your organization. But effective media relations requires more […]

Why Public Relations Is Essential to Building Trust

Why Public Relations Is Essential to Building Trust By: Lauren Wahlman December 3, 2025 Trust influences everything from customer loyalty and employee retention to investor confidence and long-term growth. And while marketing and advertising can shape perception, they rarely build trust on their own. That’s where public relations comes in. Understanding the importance of public relations means […]

Public Relations vs. Marketing

Public Relations vs. Marketing By: Lauren Wahlman October 22, 2025 The Difference Between Public Relations and Marketing The line between public relations and marketing can feel blurry. Both shape perception, influence growth and involve messaging, media and storytelling. So what’s the real difference between public relations vs. marketing, and why does it matter? The short answer: […]

How to Build an Effective PR Strategy

How to Build an Effective PR Strategy By: Lauren Wahlman September 24, 2025 A strong PR strategy doesn’t start with press releases or media lists. It starts with clarity. Public relations can often feel unpredictable compared to paid or owned channels. But when PR is treated as a strategic discipline rather than a reactive tactic, […]