Media 101
Media 101: Understanding Media in Advertising In advertising, creative usually gets all the applause. It’s the part everyone sees, the thing that makes people say “wow.” But media is the part that actually gets that idea in front of the people who need to see it. You can have the most powerful message in the world, […]
Digital Marketing 101
Digital Marketing 101: How to Grow Your Brand Online These days, if your business isn’t online, it might as well be invisible. Dramatic? Maybe. True? Absolutely. Every brand is fighting for attention in a loud, always-on digital world, and the simple fact is we don’t just browse online anymore, we live there. We shop, compare, […]
Creative 101
Creative 101: How to Craft Campaigns That Captivate In a world where people scroll past thousands of ads every day, creativity is the thing that makes someone stop mid-swipe. It’s that little spark that turns a quick glance into a moment of curiosity. It’s the difference between blending in and actually breaking through. When we […]
Branding 101
Branding 101: Building a Brand That Lasts Branding gets talked about a lot, but the truth is most people misunderstand what it actually is. Some think it’s a logo. Others think it’s a clever tagline or a color scheme. And yes, those things matter, but they’re only the surface. Branding goes much deeper. Branding is […]
How Long Should Video Ads Be?
How Long Should Video Ads Be? By: Natalie Bartelme March 11, 2026 One of the most common questions people ask when planning a video campaign is simple: how long should video ads be? The frustrating but honest answer is: it depends. Length should always be driven by purpose, platform and audience behavior, so there is no single […]
Media Strategy in 2026
Media Strategy in 2026 By: Michael Pierce March 4, 2026 Get Better Results With the Right Media Mix As we close out the first quarter of 2026, one thing is clear: a strong media strategy is no longer about choosing the “right” channel. It’s about building the right mix. The days of betting big on […]
How to Develop a Marketing Strategy That Actually Works
How to Develop a Marketing Strategy That Actually Works By: Kyle Niess February 25, 2026 Most marketing strategies don’t fail because teams lack talent or effort. They fail because the strategy was never clear to begin with. For marketers under pressure to deliver results, knowing how to develop a marketing strategy that actually works is less […]
Why Marketing Analytics Matter
Why Marketing Analytics Matter By: Michael Pierce February 18, 2026 Marketing is All About Impact Even though budgets are finite, growth expectations are not. Every decision around where to invest, what to scale and what to stop has real consequences. Marketing analytics exists to make those decisions clearer and more measurable. Analytics isn’t about chasing […]
Media Relations 101: A Practical Guide
Media Relations 101: A Practical Guide By: Lauren Wahlman February 11, 2026 Media relations is one of those disciplines that sounds straightforward until you’re responsible for it. At its core, media relations is about building productive, professional relationships with journalists and editors to earn credible coverage for your organization. But effective media relations requires more […]
Why Market Research is Essential
Why Market Research is Essential By: Shannon Bugge-Turman February 4, 2026 Research Improves Business Decisions Every business decision includes inherent risk. Some risks are small, like testing a new campaign message. Others are big, like entering a new market, launching a new product or repositioning your brand. The difference between a smart risk and an […]