Media 101
Media 101: Understanding Media in Advertising In advertising, creative usually gets all the applause. It’s the part everyone sees, the thing that makes people say “wow.” But media is the part that actually gets that idea in front of the people who need to see it. You can have the most powerful message in the world, […]
Media Strategy in 2026
Media Strategy in 2026 By: Michael Pierce March 4, 2026 Get Better Results With the Right Media Mix As we close out the first quarter of 2026, one thing is clear: a strong media strategy is no longer about choosing the “right” channel. It’s about building the right mix. The days of betting big on […]
Media Buying in 2026
Media Buying in 2026 By: Crystal Bosch December 24, 2025 What Marketing Managers Need to Know Media buying has always been about getting the most value from your advertising spend. But heading into 2026, the rules of the game are continuing to shift. Platforms are evolving, data is changing and expectations are higher than ever. […]
Traditional vs. Digital Marketing
Traditional vs. Digital Marketing By: Mark Bonnette October 15, 2025 Find the Right Balance For years, marketing conversations have been framed as a debate between traditional marketing vs. digital marketing. But that framing misses the point. The real advantage comes from understanding how both approaches work together to drive growth. The brands performing best right […]
Media Planning Tips
Media Planning Tips By: Mark Bonnette August 6, 2025 Build Smarter Media Plans that Actually Perform Media planning is one of those disciplines that’s easy to overcomplicate and just as easy to oversimplify. At its core, media planning is about making smart decisions: where to show up, when to show up and how to invest […]
Why Broadcast TV Works in Rural America
Why Broadcast TV Works in Rural America By: Mark Bonnette May 29, 2024 In the age of streaming services and endless mobile scrolling, it’s easy to assume broadcast television is a relic of the past. But here’s a secret: for many rural states like North Dakota, broadcast television remains king. While urban population centers […]