How to Measure Social Media Effectiveness
Why Social Media Is Essential for Business Growth By: Colleen Duffy April 1, 2026 For many executives, social media still sits in the “nice to have” category. And while that mindset made sense a decade ago, today it limits your ability to connect with your audience along with your potential for growth. Social media is […]
Types of Digital Marketing
Types of Digital Marketing By: Michael Pierce June 3, 2026 Digital marketing can feel like one of those topics where the terminology multiplies faster than you can keep up with it. SEO, SEM, OTT, retargeting, programmatic — at some point it starts sounding less like a media strategy and more like someone losing a game […]
Why Marketers Still Love WordPress Websites
Why Marketers Still Love WordPress Websites By: Kayce Duncan May 27, 2026 WordPress has been around long enough to earn a certain reputation. Some think it’s dependable while others think it’s outdated, clunky or overly complex. But here’s the reality: WordPress isn’t the problem. Most of the time, the way it’s used is. Despite the […]
Creative Strategy in Marketing: Turning Ideas Into Impact
Creative Strategy in Marketing: Turning Ideas Into Impact By: Natalie Bartelme May 20, 2026 In a lot of organizations, the creative team comes in late in the process. The strategy is locked, the plan is approved and then creative is asked to “make it work.” This approach produces some good-looking marketing, but it doesn’t always […]
What is Programmatic Advertising
Programmatic Advertising: What It Is and How to Make It Work By: Crystal Bosch May 13, 2026 Programmatic advertising gets talked about like it’s complicated, but the core idea is actually pretty simple. Programmatic advertising is the automated buying and selling of digital ad space. Instead of negotiating placements manually, programmatic advertising platforms use data […]
Connecting Brand Strategy to Business Strategy
Connecting Brand Strategy to Business Strategy By: Gwen Butler May 6, 2026 For many organizations, brand strategy lives in a separate lane from business strategy. One sits with marketing while the other sits with leadership. Both matter, but when they’re disconnected, things start to drift—messaging loses clarity, decisions lose focus and growth gets harder than […]
Crisis Communications: How to Protect Your Brand
Crisis Communications: How to Protect Your Brand By: Lauren Wahlman April 29, 2026 No organization is immune to a crisis. Whether it’s a product issue, leadership misstep, data breach or public backlash, moments of pressure are inevitable. What separates resilient brands from damaged ones is how they respond to problems when they arise. […]
Customer Research 101
Customer Research 101 By: Shannon Bugge-Turman April 22, 2026 If you’re responsible for marketing performance, you’ve probably felt the pressure to “know your audience.” The problem is, many teams rely on assumptions, outdated personas or surface-level analytics to guide decisions. That’s where customer research comes in. At its simplest, customer research is the […]
The Business Case for Data Analytics in Marketing
The Business Case for Data Analytics in Marketing By: Michael Pierce April 15, 2026 At the executive level, marketing is evaluated by impact, not effort. Budgets are under constant pressure, growth expectations are high and every investment decision competes with another priority. In that environment, data analytics in marketing isn’t just nice to have, it’s […]
Five Common Branding Mistakes and How to Fix Them
Five Common Branding Mistakes and How to Fix Them By: Gwen Butler April 8, 2026 Brand development is one of the most powerful levers marketing teams have, but it’s also one of the easiest to get wrong. Not because teams aren’t trying, but because branding often gets treated as a project instead of a system. […]