How to Build a Digital Marketing Analytics Framework

How to Build a Digital Marketing Analytics Framework By: Michael Pierce July 23, 2025 Campaigns generate metrics nonstop, tools promise insights and dashboards multiply, but when it’s time to make decisions, it’s sometimes hard to know what metrics to pay attention to and which ones to ignore. A digital marketing analytics framework fixes that. Start […]

Why Owning Your Data Creates More Effective Marketing

Why Owning Your Data Creates More Effective Marketing By: Michael Pierce March 14, 2025 In an era where social media platforms continually evolve and privacy regulations tighten, the way brands approach audience targeting is shifting. The days of relying solely on interest-based or behavioral targeting are behind us and leveraging first-party data in paid social […]

Email Marketing is Still an Effective Marketing Tactic

What Does a Digital Marketing Agency Actually Do? By: Michael Pierce October 17, 2024 Email marketing has been around since the world first began hearing inbox notification sounds. Used well in a strategic communication plan, it is still highly useful for targeting both new audiences and those who have already opted in for messages. In […]