Five Common Branding Mistakes and How to Fix Them

Five Common Branding Mistakes and How to Fix Them By: Gwen Butler April 8, 2026 Brand development is one of the most powerful levers marketing teams have, but it’s also one of the easiest to get wrong. Not because teams aren’t trying, but because branding often gets treated as a project instead of a system. […]

What Is Branding

What Is Branding By: Gwen Butler January 28, 2026 Branding is the Foundation of Every Successful Business For many executives, branding still gets boxed into a narrow corner of the business. It’s seen as just a logo, a website refresh or a color palette that finally feels “more modern.” That view is understandable but it […]

Why a Strong Marketing Strategy Is Essential for Growth

Why a Strong Marketing Strategy Is Essential for Business Growth By: Gwen Butler December 17, 2025 Growth doesn’t happen by accident. For most businesses, it’s the result of clear choices, disciplined execution and a deep understanding of where the company is headed. That’s exactly you can’t overstate the importance of marketing strategy. Strategy Turns Ambition Into […]

How to Develop Strategy That Survives Leadership Changes

How to Develop a Marketing Strategy That Survives Leadership Changes By: Gwen Butler October 8, 2025 Leadership changes are one of the biggest stress tests a marketing strategy can face. New executives bring new priorities, perspectives and preferences, and suddenly the strategy you’ve been building toward is questioned or reset entirely. For marketers, knowing how […]

How to Build Talent Pipelines and Recruit Workers

Workforce Wins Start with Connection: Why Building Talent Pipelines Matter More Than Ever By: Gwen Butler June 17, 2025 Recruiting great talent isn’t about luck, it’s about building the right connections before you even need to hire. With nearly 70% of North Dakota businesses struggling to fill open roles, and many actively trying to grow, […]