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Why Social Media Is Essential for Business Growth

Social Media

Why Social Media Is Essential for Business Growth By: Colleen Duffy April 1, 2026 For many executives, social media still sits in the “nice to have” category. And while that mindset made sense a decade ago, today it limits your ability to connect with your audience along with your potential for growth. Social media is […]

Social Media Content Strategy

Social Media

Social Media Content Strategy By: Colleen Duffy January 21, 2026 Create Posts That Drive Results Posting consistently on social media is one thing, but posting with purpose is a whole different battle. The challenge isn’t volume, it’s making sure your posts have value and make the impact you want them to. A strong social media […]

Organic vs. Paid Social

Social Media

Organic vs. Paid Social Media By: Colleen Duffy September 3, 2025 Balancing Organic vs. Paid Social is Key Clients often ask: ”Should we invest more in organic social or paid social?” The real answer is “it depends on your goals,” but the strongest social programs use both intentionally. Organic and paid social serve different purposes, but when […]

New Social Media Ads Optimize Automatically

Social Media

New Social Media Ads Optimize Automatically By: Colleen Duffy July 28, 2025 For years, the gold standard of paid social strategy was audience precision: layering in demographics, interests, behaviors, zip codes, and more to handcraft the perfect target. At Odney, we’ve long used advanced data tools to reach the right people with the right message […]