Contact

North Dakota Department of Public Instruction

Branding + Creative

North Dakota Department of Public Instruction

Key Takeaways

  • The 2024 rebrand gave the agency a solid foundation for stronger, more cohesive creative work
  • Creative support across programs helped NDDPI share information more clearly and consistently
  • A mix of custom assets made communication easier for educators, families and partners

Overview

The North Dakota Department of Public Instruction has a big job. They support every public school in the state and communicate with just about everyone involved in education. Over the past few years, they’ve turned to us to help create the materials that make all that communication possible. From simple graphics to full campaigns, our creative work has helped NDDPI show up with clarity and consistency across all their programs.

Challenge / Strategy & Execution

Because NDDPI touches so many different areas, their creative requests are very different. One department needs a logo, another needs charts for a report and others need posters, graphics or videos to explain a new initiative. With that many projects, the real challenge was making sure everything still felt connected.

 

We started by getting a good picture of how NDDPI operates and who they serve. That understanding helped us build creative solutions that work across the entire agency. Once we helped guide their 2024 rebrand, we used that new identity as the backbone for everything that followed.

 

From there, we created a steady stream of assets, including logos, charts, reports, posters, graphics, videos and more. Each one was designed to be clear, accessible and easy for people to understand. No clutter, no confusion, just straightforward communication.

Results

With consistent creative support and a strong brand behind it, NDDPI’s communications now feel more unified and easier for audiences to recognize. Teams across the agency have materials they can rely on whether they’re breaking down data, promoting a program or sharing updates with schools. The refreshed creative approach has also helped build familiarity statewide, making NDDPI’s information feel more trustworthy and easier to navigate.

Summary

By developing the assets NDDPI needed and keeping everything aligned with their new brand, we helped the agency communicate with more clarity and confidence. The end result is a flexible creative toolkit that supports the important work happening in North Dakota’s public schools every day.