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Odney Blog
Quantitative and Qualitative: What and Why
Smart advertising doesn't start with a clever idea for an ad. It starts with what and why.

"Smart advertising starts with knowing the market," says Shannon Bugge-Turman, Odney's director of research. "Without that knowledge, you may be using the wrong message or targeting the wrong audience. Market research identifies strengths, weaknesses and opportunities, and ensures that you reach the right audience...
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Savanna Hill Joins Odney
Savanna Hill has joined our Fargo office as an account coordinator. She recently graduated from North Dakota State University with a Bachelor of Science degree in marketing. In her last year of college Savanna interned at Ulteig, where she gained experience in event coordination, social media and business development. Savanna is handling phones, projects and media traffic as well as...
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