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Odney Blog
Online Display Ads: Static vs. Flash (and other Rich Media)
Static vs. Flash - which should you use for online display ads? The answer is "it depends."

A static ad is comparable to a billboard - an image and a short and simple message. A Flash ad's animation offers multiple frames for more images and a longer message. The answer to which technology is better doesn't depend on the technology. It...
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The Halo Effect
If you could invest a dollar and get back a hundred dollars, you'd consider that a pretty good return on your investment. That's the outstanding ROI our long-running "Legendary" campaign has achieved for North Dakota Tourism. The most recent research shows that for every dollar spent on the campaign, North Dakota gets back more than $100 in tourism spending. While...
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