5 Ways Advertising Will Transform
We've certainly seen a lot of changes in advertising over the years, and we know we'll see more in the year ahead. The Harvard Business Review's blog recently predicted five ways that advertising is about to transform:

• Automation taking hold
• Open ecosystems will succeed
• Mobile will drive sales
• Premium advertising will get more premium
• Operational convergence will drive strategy

Over the last year we've seen...

Chelle Timmreck Joins Odney
Our new marketing consultant, Chelle Timmreck, knows the industry as both a marketing insider and a business owner. She has 15 years of marketing and sales experience in media ranging from print to television, radio, outdoor, social networking and digital marketing. Her expertise makes her sought-after as a speaker, presenter and marketing consultant. She has done over 2000 seminars in...