Website traffic generated by the digital campaign was 83.2% of all traffic with 54,576 sessions, of which 46,499 were new users that had not accessed the site before. This accounts for 84.5% of all new users. During the calendar year, each dollar spent on shopping ad digital strategies increased revenue by 243%. The campaign drove qualified traffic at an efficient rate of $0.98 per click by avoiding higher cost generic keywords and concentrating on specific products within a very competitive environment.
of website traffic
was generated by the digital campaign
new website users
attributed to this campaign