BISMARCK, N.D. –- At the 2017 North Dakota American Advertising Federation (AdFed) ADDY awards held February 23 in Fargo, Odney earned a total of 11 awards including six top honors. The People’s First Award Best in Public Service went to Odney’s campaign for the North Dakota Department of Transportation (NDDOT). Odney’s integrated brand campaign for First Western Bank & Trust (FWBT) earned a Gold ADDY, the top local campaign award given at the 2018 award ceremony. Odney also won Gold ADDY awards for our work for North Dakota Tourism and for our work for EGO Soap Company.
"It is both humbling and invigorating to earn these awards this year from North Dakota AdFed, particularly the People’s First Award for best in public service,” said Pat Finken, Odney president. “While our first priority is helping our clients achieve their marketing and advertising goals, it is always nice to earn recognition for a job well done. Our team of professionals works very hard to ensure our clients have access to the best research, creative, media mix, and important trends. We are honored every day to do the work that we do."
Odney’s integrated brand campaign for First Western Bank & Trust (FWBT) earned a Gold Addy, as one of the top local series of ads that used more than one medium, appearing in just one market, the Minot DMA. Part of the FWBT campaign’s vision for the creative strategy was to show that employees and customers are one and the same, that FWBT is an asset to the community and can uniquely claim, “We are you!”
Odney earned the following 2017 ADDY Awards:
PEOPLE’S FIRST AWARD BEST IN PUBLIC SERVICE
NDDOT Taylor TV and Funeral TV
EGO Soap Company logo
EGO Soap Company packaging
First Western Bank & Trust Integrated Campaign – Local
NDDOT Funeral TV Ad
NDDOT Taylor TV Ad
ND Tourism MPLS Airport Wall Wrap
Mid Dakota Clinic Brand Integrated Campaign – Regional/National
Mid Dakota Clinic Moments TV - Regional
Mid Dakota Clinic logo
NDDOT Impaired Driving Integrated Campaign – Regional/National
NDDOT Zipper Merge Online Video – PSA
All gold-winning entries automatically move on to the District 8 ADDY competition. For more information about the AdFed Awards, visit aaf-nd.org.