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Odney Selected for the Minot One Brand Initiative

Monday Sep 23 2019

When community organizations representing Minot came together wanting to launch an all-encompassing brand to represent all things Minot, Odney stood above the rest as the lead agency to create a branding strategy to unify the city’s appeal.

Visit Minot, Minot Area Chamber of Commerce, the Minot Area Development Corporation, Minot Park District, as well as the City of Minot and Downtown Minot, are all stakeholders and partners wanting to promote the best of Minot with one voice, one brand. This strategy will inform residents about exciting things downtown and around the city, as well as promote the quality of life Minot offers in order to grow and retain businesses and workers.

“No agency knows Minot better than Odney,” explains Odney Vice President and Minot General Manager Brekka Kramer. “Our agency and staff have a personal and professional relationship in the city that gives us an unsurpassable understanding to help make Minot stand out as the best place to live, work and raise a family.”

While Odney’s deep Minot roots was a strong factor in the selection, similar work we’ve preformed for North Dakota Tourism and Find the Good Life helped secure our role. Odney is the leading branding and marketing agency in the region. We have helped develop some of the most successful brands in Minot and across North Dakota. Branding is the heart of everything we do at Odney and we look forward to working with Minot on this important project.

On Sept. 16 the Minot City Council reviewed and approved final contract details that lets Odney begin work creating the Minot One Brand.
 

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Bismarck Office:

117 West Front Avenue
Bismarck, ND 58504

701.222.8721



Minot Office:

2400 E Burdick Expy, Suite 102
Minot, ND 58701

701.857.7205