North Dakota’s most fundamental challenge as a vacation destination is low awareness. Oftentimes, the only image in a potential visitor’s mind has been a snowy scene from the movie Fargo or the perception of long, cold winters. Though North Dakota is a place to find outdoor adventure, an uncrowded national park, vibrant cities and communities statewide, we recognize that most travelers have limited knowledge of the state.
With a lower budget than the year prior, the 2022 campaign was the most efficient to date based on KPIs of video completions, website conversions, and travel guide views and requests.
the average national click-through rate on digital ads
conversions to the website
travel guides distributed and 42K+ e-guide page views