North Dakota Tourism 2023

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Headquarters

117 West Front Avenue
Bismarck, ND 58504

We would love to
hear from you!

701.222.8721

Inviting message. Innovative media. More visitors.

January 2023 - December 2023
Inviting message. Innovative media. More visitors.

North Dakota is a great place to find outdoor adventure, an uncrowded national park, vibrant cities and communities. It is also tremendously welcoming. In 2023, we helped North Dakota Tourism launch a brand-new campaign titled “Hello,” which introduced audiences to the friendly side of the state. Fresh creative was paired with innovative media strategies to reach a broader audience than ever before with more than 1.5 billion total impressions across multiple channels. 

Though the 2023 budget was 20% lower than 2022, the state saw a 15% increase in visitation in the U.S. along with increases in Canadian border crossings, Theodore Roosevelt National Park visits, air arrivals and hotel occupancy. 

Results

19.2%

increase in digital ad CTR to website

15%

increase in U.S. visitation

328%

increase in paid video conversions to website

7.4%

increase in overnight stays

2023 Campaign Video
2023 ND Tourism Travel Guide
Travel Guide
Print
Print Ad Samples
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Out-of-Home