North Dakota Tourism 2022

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Headquarters

117 West Front Avenue
Bismarck, ND 58504

We would love to
hear from you!

701.222.8721

From blank slate to vacation state.

January 2022-December 2022
From blank slate to vacation state.

North Dakota’s most fundamental challenge as a vacation destination is low awareness.  Oftentimes, the only image in a potential visitor’s mind has been a snowy scene from the movie Fargo or the perception of long, cold winters. Though North Dakota is a place to find outdoor adventure, an uncrowded national park, vibrant cities and communities statewide, we recognize that most travelers have limited knowledge of the state.

With a lower budget than the year prior, the 2022 campaign was the most efficient to date based on KPIs of video completions, website conversions, and travel guide views and requests.

Results

3X

the average national click-through rate on digital ads

15M+

video completions

100K+

conversions to the website

250K+

travel guides distributed and 42K+ e-guide page views

2022 Campaign Video
Print
Travel Guide
Print
Travel Guide
Billboard
Billboard
Train Wrap
Train Wrap
Print Campaign
Print Campaign