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New Officemate
Category: Public Relations
Author: Tammy Langerud
Posted on Friday, March 29, 2013
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I recently got an officemate and now share my work space with the newest Odney recruit. At first blush, you might think she takes her post-Millennial status to heart. She arrives to work in her pajamas, falls asleep on the job and cries when she wants attention. But considering all the "oohs" and "aahs" I hear from my coworkers when she's around, they're smitten with her. Who wouldn't be? Her youthfulness and vitality bring a... more
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"So Many Dumb Ways to Die …"
Category: Public Relations
Author: Mark Lyman
Posted on Tuesday, December 04, 2012
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The instructive and catchy nature of a public service announcement jingle was made very evident to me a few weeks ago. My mother-in-law found a video online that we "just had to see." So, of course, she plops down my seven-year-old and three-year-old daughters in front of YouTube and proceeds to show them "Dumb Ways to Die," from Melbourne Metro Trains, an Australian rail company. The 3-minute video becomes an instant hit with... more
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You Can't Win Them All . . . But Don't Stop Trying
Category: Public Relations
Author: Mark Lyman
Posted on Thursday, February 16, 2012
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Some might call my perspective as the "True Confessions of a Reformed Perfectionist." I prefer to look at it as a "Realistic Outlook on Life: The Importance of Not Giving Up."
From my seat as a relatively young public relations professional (30s still counts as young, right?) I've experienced some of what life has to offer, but not enough to feel like a wise sage full of wisdom and truth. Well, except for one nugget... more
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Twitter Tips
Category: Public Relations
Author: Michael Pierce
Posted on Sunday, January 29, 2012
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After seeing my name on Evan Carmichael's list of top 100 PR experts on Twitter, people have been asking if I have any Twitter tips. If you're new to Twitter or other social media channels, start by listening. Twitter is much like cable television or talk radio - keep surfing through the channels until you find what you're interested in. Listen in and join the conversations when you are comfortable.
1. Know your target audience... more
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The good ol' days are now
Category: Public Relations
Posted on Wednesday, August 17, 2011
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My children are of an age where they think I'm old. They can't get over the fact that I was born in another century. I'm decrepit, ancient, a relic. "Did you even HAVE music when you were little?" my five-year old asked me in a scathing tone yesterday.
Well, yes, yes we did have music, but it was recorded on cassette tapes. Sometimes even albums! And that old school delivery system is still... more
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Tragic, magic PR
Category: Public Relations
Posted on Monday, June 27, 2011
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As I write this, Minot is flooded. Last week, the predictions kept getting worse, and the dikes got higher as people dug deeper into reservoirs of strength they didn't know they had.
The same has been going on in Bismarck and Mandan over the past month as the Missouri has risen to historic levels and the people fight and flee and paddle in to see if their levees and sandbags are holding. And in Fargo-Moorhead, they... more
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Discuss (1 Comment )
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The kids are all right
Category: Public Relations
Posted on Friday, February 25, 2011
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I had the great privilege of reviewing more than 400 scholarship applications from across North Dakota and Minnesota over the past couple weeks as part of our work with the Chevy Scholar program sponsored by the West Dakota and Heartland Chevy Dealers. The juniors and seniors who applied for the four $5,000 scholarships were nothing short of amazing. These 17 and 18 year olds from cities, towns and farms across the region take... more
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Who says advertising and kids don't mix?
Category: Public Relations
Author: Tammy Langerud
Posted on Wednesday, December 01, 2010
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| Tammy and her lil' Miss together at work, thanks to Odney's infant at work program. |
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For years there's been hoopla about the effects advertising has on kids. When I became pregnant with my first child, I didn't think about how to protect my child from advertisers. Rather, I tried to figure out how to bring her to them - every day.
That's right. I bring my baby girl with me to work. Thanks to all of Oprah's guests during the 1990s who declared women can have it all, I was... more
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Civility, common sense and cookies
Category: Public Relations
Posted on Tuesday, November 30, 2010
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This month's ADvantage addresses the three A's to follow when your product, service or company is criticized on one or several of the platforms available to consumers today: Admit, apologize and address.
I'd like to jump around in the alphabet a little and bring your attention to three C's as well: Civility, common sense and cookies.
Civility: Journalists have a job to do, if you are by choice or default a part of the story... more
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BP: Get it done and get it right
Category: Public Relations
Author: Brekka Kramer
Posted on Friday, June 04, 2010
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I love what I do because every day is different and we get the opportunity to work with clients that are a part of all industries, businesses and organizations. We help clients build brands, communicate their messages across all mediums and ultimately work to put them above their competition. With all the fun we have in developing ad campaigns, messages to tweet, Facebook status updates, launching new website and coordinating announcements for our clients, we... more
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Don't panic! We've got you covered.
Category: Public Relations
Posted on Friday, April 30, 2010
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Crisis communications plans. Whether it's a volcano or a tornado preparedness is not solely for Boys Scouts and British Airways. Unfortunately, this vital tool is often pushed aside as other issues present themselves as "more important." Nothing is more important than a good plan when an unexpected crisis hits your organization. How your company reacts will decide whether the crisis taps into your strengths or shows the ugly underbelly of your organization. The following list... more
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He's all new to me (now)
Category: Public Relations
Posted on Wednesday, April 14, 2010
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I don't care about golf. I've never really had any interest in Tiger Woods. I am not invested in him or his brand. Recently, the tabloids told me that he cheated on his wife with a whole slew of women. I still didn't care.
But when I saw the Nike ad in which the late Earl Woods speaks of his thoughts on life, right and wrong, while Tiger looks into the camera, I was moved.... more
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Discuss (2 Comments )
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Talk to Me
Category: Public Relations
Posted on Wednesday, January 13, 2010
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One of the greatest challenges in writing is to maintain a fresh approach. A friend of mine, a yoga teacher, was recently interviewed for local woman's magazine, Inspired Woman, and was bemoaning the fact that she had sounded "too much like herself and not enough like someone from Yoga Journal."
I told her that I couldn't disagree with her more. For an interviewee to speak naturally, and then for the writer... more
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You and yours
Category: Public Relations
Posted on Tuesday, December 22, 2009
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Apparently, I am so deep into the season of giving, that it is affecting my work. I put together a PR plan this week, and as I reviewed it, I discovered that in my first draft I'd forgotten the most important audience: the internal audience. I was so focused on giving (and communicating) to others that I failed to look within. I fixed this in my second draft, but it was an excellent reminder. When... more
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Fill 'er up with ... something
Category: Public Relations
Posted on Monday, October 19, 2009
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One of the best justifications for our work is a little saying my boss likes: "[beep] fills a vacuum." In other words, if you don't communicate the facts, the space will fill with rumors, scuttlebutt, misinformation, and, depending on the situation, wild speculation. This is true when it comes to public relations, but it's even more of an issue inside a business. Let's say your CEO unexpectedly packs his boxes and walks off the job.... more
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True grassroots excitement at the old ag school
Category: Public Relations
Posted on Tuesday, October 06, 2009
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We spend a lot of time talking brand around Odney. And in my areas of PR and social media, we talk a lot about getting those who care about the brand to relay their passion to their friends and to spread the word at a grassroots level. Few things in life inspire passion and loyalty like your alma mater. There is something about the place that shapes your ambitions (and serves as the setting for... more
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More Fun Than Work
Category: Public Relations
Author: Trish Helgeson
Posted on Tuesday, October 06, 2009
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Last week, one of our consultants was immersed in the lefse, lutefisk and all things Scandinavian as she assisted Touchstone Energy at the Norsk Hostfest in Minot. A big part of her role was to connect statewide media hosts with interviews. She did it beautifully, and, through her Facebook updates, she told us about it as she went along:
Ole Olson from Jamestown is interviewing entertainers and exhibitors at Norsk Hostfest. Next up, Mary Klecker... more
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The Naked Company
Category: Public Relations
Posted on Thursday, September 17, 2009
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Windows, scotch tape and PR. They all need to be transparent. Transparency in PR comes down to what your mama always told you: tell the truth. In PR that certainly means being honest in your communications with the public. But it means being honest in your internal communications as well.
Employees create your corporate culture. They live your corporate culture. These days that culture extends far beyond the conference room and the water cooler. It's on... more
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News releases still make news
Category: Public Relations
Posted on Wednesday, July 22, 2009
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While some industry wags will tell you the news release is dead, we disagree and so do journalists. A recent survey of 750 journalists conducted by the media intelligence firm Cision and George Washington University's Graduate School of Political Management found that their top resource, used by 100 percent of the journalists surveyed, was the web. The second source of information was . . . the news release. Ninety percent of the surveyed journalist said... more
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